AVA is an 8-week programme that moves experts from best-kept secret to recognised voice of authority — publicly, deliberately, and in their own words.
You're one of the most knowledgeable people in your field. But outside your immediate circle — your team, your clients, your network — almost nobody knows it.
You're not invisible because you lack expertise. You're invisible because expertise, on its own, doesn't travel.
Authority does. And authority is built publicly.
Stop waiting for perfection. Ideas become stronger through exposure, feedback, and iteration. Your drafts are better than their silence.
Shift from practitioner to journalist of your industry. Observe trends, question assumptions, synthesise ideas, publish commentary.
Live speaking creates assumed authority, extended attention, and unquestioned authenticity — in a world flooded with AI-generated content.
Develop your unique Point of View (uPOV). Three public posts refining your perspective and testing your thinking against real audiences.
Two short videos building credibility, capturing your energy, and proving you can articulate complex ideas simply and memorably.
Starter speech outline. Atomic Talk experience. Ready to deliver 5 free talks and build the speaking credibility that leads to paid stages.
AI is a legitimate editor of ideas you've already had. It's a catastrophic author of ideas you haven't formed yet.
In this short video, Rich explains why expertise alone doesn't build authority — and what AVA does about it.
No pitch. No pressure. 15 minutes, max.With 29 years of communication expertise, Rich has helped thousands of leaders find their voice and own their stage. He built Missing Link from scratch into a globally respected communication company — and has spent nearly three decades helping experts become the authority they already are.
Work directly with Rich Mulholland to build your authority engine. The Founding Cohort is limited, collaborative, and direct. Book a 15-minute call to find out if it's the right fit.
No pitch. No pressure. 15 minutes, max.Complete all the Week 1 and Week 2 deliverables. If you've done the work and don't see the value by the end of Week 2, we'll refund every cent. No questions, no friction.
Many organisations fund AVA through L&D budgets — it qualifies as communication and leadership development. We've prepared a one-page business case you can hand straight to your manager or L&D team.
↓ Download the Employer One-Pager One page. PDF. Built for a 90-second read.